B2B SaaS for WhatsApp ordering

Turn WhatsApp messages into structured orders.

Identify the right customer, link tax ID, sales rep, and history, extract products and order lines, and route to human validation when AI should not decide alone.

Multi-tenant One product for Leroy, beverages, meat, distribution, and materials.
Controlled AI Orders below the confidence threshold go to human approval.
Backoffice ready Filament panel with dashboard, customers, products, numbers, and orders.
MVP seeded Leroy Portugal

Ideal production workflow

  1. 1. Message received Joao asks for 10kg of salmon and 3 boxes of shrimp for tomorrow.
  2. 2. Identification The phone matches a contact, customer, tax ID, and responsible sales rep.
  3. 3. Extraction AI creates a draft order, calculates confidence, and flags ambiguous items.
  4. 4. Validation An operator reviews the conversation before sending it to the team or confirming it.
Platform model

A generic product, configured per company.

Tenant-aware from day one

Companies, users, customers, contacts, catalog, conversations, orders, and WhatsApp numbers separated by company_id.

Designed for commercial teams

Customers linked to the responsible sales rep, with full history, internal notes, and operational priority.

Safe order automation

The system helps interpret messages, but does not invent stock, prices, or delivery commitments.

WhatsApp workflow

From chat to confirmed order.

01

Known number

It looks up the phone in customer contacts, finds the customer, tax ID, and sales rep, and replies with a clear summary for confirmation.

02

Unknown number

It asks for the company tax ID. If it exists, it creates or approves a new contact. If not, it opens a lead for the sales team.

03

Human in the loop

When confidence is low, the order and conversation are flagged in the backoffice for immediate human intervention.

Backoffice

Visual, operational, and ready to evolve.

Operations dashboard

Widgets with daily volume, orders awaiting validation, active customers, open conversations, and pipeline by status.

Core CRUDs

Companies, users, customers, customer contacts, product categories, products, orders, conversations, and WhatsApp numbers.

Custom theme

Filament panel with an ocean-inspired visual identity, translucent surfaces, and focus on B2B operations.

Current foundation

Foundation ready for SaaS and Leroy-specific configuration.